PROJECTS
PBJ Dashboard | 320 Consulting (2025)
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The U.S. nursing home system is awash in data, but much of it is hidden in spreadsheets and hard-to-use portals. That’s why I’ve built a PBJ (Payroll-Based Journal) Staffing Dashboard—a web-based resource that helps make daily staffing data easier to access, interpret, and act on. The tool is designed to increase transparency and support journalists, advocates, and attorneys working in long-term care. Right now it’s in beta, with national-, state-, and facility-level staffing views. If you're interested in early access or custom reports, feel free to reach out.
Daisy320.com | 320 Consulting (2025)
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Daisy320 is part inside joke, part personal sandbox, part love letter to running. It started as a custom workout generator for friends (in the voice of an AI running coach that's also a 140-year-old horse). But it’s also a real space for me to experiment with GPT, statistical projection tools, narrative world-building, and the culture of performance. The project reflects both my love of running and my curiosity about where tech and storytelling collide.
seba.run320.com | 320 Consulting (2025)
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Seba is a calisthenics trainer, massage therapist, and friend I met while traveling through South America. Based in Buenos Aires, he leads outdoor classes in local parks and offers massages with a thoughtful, holistic approach. I built his site—en español—to help him connect with new clients and share his work more widely. If you're ever in Buenos Aires and looking for a massage or a workout class, he's a must-visit.
NursingHome411.org | LTCCC (2019-2025)
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The Long Term Care Community Coalition (LTCCC) does vital advocacy work for nursing home residents, a population too often overlooked. I spent several years there as policy and communications director and later supported their efforts as a data consultant. During my time with LTCCC, I helped rebuild their website, launch a podcast, develop public-facing reports and tools, and bring national attention to long-term care issues through media, research, and policy outreach.
NBAassets.com | @NBAassets (2016-19)
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After four years blogging about basketball, I decided to bring my spreadsheets online and launch NBAassets, a database detailing every NBA player and draft pick. By grouping together players, picks, and prospects (in a thought-out, albeit subjective order), we offered a different way of examining the portfolio's of the league’s 30 franchises. NBAassets was cited by several publications and podcasts, and its Twitter account (@NBAassets) was followed by journalists, NBA executives, and statisticians.
Back On My Feet / Running
From 2014-17, I woke up early to run with the awesome people at Back On My Feet, a non-profit focused on helping homeless people develop healthy lifestyles and connecting them with community resources to gain independence. I also worked as a volunteer assistant track coach for E.L. Haynes Public Charter School in Washington, D.C. In 2022, I joined the Prospect Park Track Club and have been competing in 5Ks, miles, and half-marathons (Strava).
Hoop76.com | @Hoop_76 | (2013-16)
I founded an ESPN-affiliated NBA blog that covered one of the worst, yet most fascinating teams in the history of professional sports: the Philadelphia 76ers. Working with a team of talented writers, we published hundreds of articles on a variety of topics; interviews with knee surgeons, sports science, statistical merits of tanking, concussion protocol, mental illness, and essays comparing the Sixers to Seinfeld and Lost. We trusted the process (maybe a little too much) before it was cool.
Hoop76 had 600,000 pageviews from 180,000 users, with 2,250 followers on Twitter (@Hoop_76). Articles were routinely linked by national publications (ESPN, Yahoo, Sports Illustrated, etc.), and staff members were regularly interviewed on radio shows and podcasts. We watched a lot of losses, and had a lot of fun.​
TheWordGrandma​ & Bronia's Album
For seven years, I worked with language expert and author Dr. Phyllis Mindell (1937-2022) to rebrand as "The Word Grandma." We launched a website (now PhyllisMindell.com) featuring articles, essays, language tips and other works; we published Bronia's Album, a website documents Mindell's journey through family letters, photos, and other original documents; and we published a book, "Words: Connect, Clarify, and Lead," offering communication tips for young professionals.